The MENA IT market is anticipated to grow at a single-digit CAGR during the forecast period. In contrast, the MENA digital transformation market is expected to expand at a double-digit CAGR from 2014 to 2020. The contribution of the MENA digital transformation market to the overall MENA IT market is likely to increase from 10% to 16% by 2020, witnessing an increase of 600 BPS.
Growth of the MENA digital transformation market is mainly driven by increasing need for enhanced customer experience at all levels of customer interaction points and improvised process transparency in enterprises across the countries in this region. Moreover, countries such as the UAE, Saudi Arabia and Lebanon are increasingly introducing eGovernment and smart city initiatives, with the objective to transform themselves into digitally-enabled countries. This is further supporting growth of the MENA digital transformation market.
Summing up drivers behind growth of the market, FMI analyst Vineet Kumar sheds light on why digital transformation will become mainstream technology in MENA in the near future. “Digital transformation across all verticals has become increasingly relevant due to increasing emphasis on enterprise mobility and smart technology enablement. Furthermore, digital transformation technologies are transforming organization’s business models, value chains, ecosystem as well as revolutionizing interactions with customer through online platforms, social media and mobile devices”, he said.
This report covers two types of digital transformation offering, namely digital services and digital software. Digital services accounted for over half of the MENA digital transformation market share in 2014; however, this is expected to decrease by 70 BPS by 2020.
“Growing Internet penetration and social media usage in the Middle East and North Africa is expected to drive the demand for digitalization of software and services at a double digit CAGR between 2014 and 2020”, Vineet Kumar said while commenting on the increasing deployment of advanced technologies in small/medium sized businesses across MENA region.
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This report also covers the 10 types of end-user verticals in the MENA digital transformation market. Among the end-user verticals, banking, financial services and insurance (BFSI) and public sectors dominated with over 40% share of the MENA digital transformation market in 2013. Service, retail, energy and utility sectors are the other major sub-segments among the end-user verticals. However, the media & entertainment sector is anticipated to exhibit the fastest CAGR during the forecast period, followed by the retail sector. This growth is attributed to the shift from print to digital media, increasing penetration of smartphones and changing consumer buying habits.
Ongoing infrastructural modernisation across major GCC and North African countries in MENA region in terms of digitisation is increasing the acceptance of digital software and digital services; not only by large- and medium-, but also by small-sized enterprises. Currently, Saudi Arabia is dominating the market with over one-third share of the overall MENA digital transformation market, followed by the UAE and Algeria, which account for over 10% share each. However, among all the GCC countries, the digital transformation market in Qatar is expected to grow at a significant double-digital CAGR over the forecast period.
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Key players in the MENA digital transformation market continue to innovate by including advanced features into digital technology solutions. Additionally, major participants such as IBM, Accenture and Deloitte have been focusing on mergers and acquisitions at a global level in order to expand their geographical presence and enhance customer base.
Advanced technology adoption, changing consumer buying pattern and product innovation are some of the trends in MENA region. Presence of cloud computing, big data analytics and enterprise mobility is gradually gaining traction in MENA region.
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